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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Understanding Luxury Fashion

of fashion business, luxury and branding.;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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International Place Branding Yearbook 2010

or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialized;

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Luxury Lies & Marketing

customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Rethinking Luxury Fashion

pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;

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Luxury Brand Management in Digital and Sustainable Times

in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion;

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Vintage Luxury Fashion

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium;

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Luxury Fashion Retail Management

luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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Fashion Marketing and Communication

postgraduate students of fashion marketing, branding and communication.;

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