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Storytelling in Luxury Fashion
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;
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Luxury and Fashion Marketing
that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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Luxury and Fashion Marketing
that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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Internationalization of Luxury Fashion Firms
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
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Luxury Fashion Retail Management
luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an;
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Luxury Strategy In Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;
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Models for Sustainable Framework in Luxury Fashion
attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Understanding Luxury Fashion
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;
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India by Design
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;
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The Ghost of Luxury
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;
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Luxury Fashion Branding: Trends, Tactics, Techniques
of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;
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Innovation in Luxury Fashion Family Business
A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth;
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Luxury, Fashion and the Early Modern Idea of Credit
Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust, in the context;
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Luxury, Fashion and the Early Modern Idea of Credit
Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust were affected by the;
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Fashion Branding and Communication: Core Strategies of European Luxury Brands
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;
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Sustainable Luxury
internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury;
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Communication strategies of fashion brands luxury brands
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The Art of Digital Marketing for Fashion and Luxury Brands
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;
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New Perspectives in Luxury Branding
in regards to luxury fashion brands;
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Rethinking Luxury Fashion
pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the;
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Designing Luxury Brands
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;
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Rise Of Fashion And Lessons Learned At Bergdorf Goodman
luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach;
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