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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Luxury and Fashion Marketing

and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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The Artification of Luxury Fashion Brands

collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization;

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The Artification of Luxury Fashion Brands

collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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Signature Experience

The book vision is that fashion and luxury brands should craft the Customer Experience and the journey as they do with products, injecting;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Let Them Eat Cake

/> * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories;

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Global Marketing Strategies for the Promotion of Luxury Goods

, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations;

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Communication strategies of fashion brands luxury brands

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Luxury Wine Marketing: The art and science of luxury wine branding

definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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