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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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The Wine Value Chain in China

in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Interpretations of Luxury

branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing;

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The Business of Champagne

same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It;

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Wine and Identity

wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and;

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Let Them Eat Cake

and above and discovered a totally new type of luxury consumer. Called the ''butterflies,'' these most affluent of affluent consumers have;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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World Of Niagara Wine

history and regulation of wine production as well as its contemporary economic significance. The second section focuses on the entrepreneurship;

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Contemporary Wine Studies

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance;

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Contemporary Wine Studies

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance;

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Luxury Brand Management in Digital and Sustainable Times

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;

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The Evolution of Luxury

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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