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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;

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Luxury Fashion Retail Management

understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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The Ghost of Luxury

of modern breakthroughs in strategic management of Luxury. The Business of Luxury has been the strongest advocate of the Art of Storytelling;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Marketing & Management

Management UniversityThis new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating;

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International Luxury Brand Strategy

reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how;

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International Luxury Brand Strategy

reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to;

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Luxury Online

of the tactics required for the management of luxury brands online.;

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The Creation of the Extraordinary

become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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Resilience of Luxury Companies in Times of Change

have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Strategic Business Development Report for Jewellery Retail Industry

Macau's luxury retail industry has been growing at a fast pace over the last five years with major opportunities for tourism and gaming;

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