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New Luxury Consumer Behavior and the Phenomenon of Trading Up

luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior;

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Let Them Eat Cake

and above and discovered a totally new type of luxury consumer. Called the ''butterflies,'' these most affluent of affluent consumers have;

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Trading up

Middle-Market Consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services;

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Luxury And Pleasure In Eighteenth-Century Britain

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Global Marketing Strategies for the Promotion of Luxury Goods

, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development;

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Trading Up

edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the;

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Coach Inc. - Is Its Adventure in Luxury Handbags Sustainable?

-income consumer behavior and lifestyle. The Coach Inc. case study analysis the success of Coach and the luxury good industry in general. Further;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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Consumer Behavior

strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about;

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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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The Cult of the Luxury Brand

The Cult of the Luxury Brand is the first book to explore how and why an amazing luxeplosion is rocking Asia, sweeping up not just the;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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Interpretations of Luxury

'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model;

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Consumer Behavior and Insights

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional;

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Consumer Behavior

, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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The Vice of Luxury

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral;

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The Vice of Luxury

Luxury. The word alone conjures up visions of visions of attractive, desirable lifestyle choices, yet it also faces criticism as a moral;

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Selling the Luxury Experience

-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers;

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