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Global Marketing Strategies for the Promotion of Luxury Goods

attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire;

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Developing Successful Global Strategies for Marketing Luxury Brands

global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;

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Luxury and Fashion Marketing

concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for;

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Luxury and Fashion Marketing

concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for;

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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The Luxury Market in Brazil

luxury marketing strategies that are specific to the market in question.;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Inside Luxury: The Growth and Future of the Luxury Industry

what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Luxury Wine Marketing: The art and science of luxury wine branding

definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury & Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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How Cool Brands Stay Hot 3rd Ed

. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Sustainable Luxury and Social Entrepreneurship

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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Communication strategies of fashion brands luxury brands

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Spark

growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies;

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