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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Inside Luxury: The Growth and Future of the Luxury Industry

and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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The Luxury Market in India

capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.;

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Advances in Chinese Brand Management

greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.;

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Luxury consumption in China

investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Luxury Retail and Digital Management

young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and;

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Selling the Luxury Experience

-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for;

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Rethinking Luxury

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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