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The Luxury Market in India
capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.;
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India by Design
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;
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The Luxury Market in Brazil
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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Digital Channels and Social Media Management in Luxury Markets
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;
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Digital Channels and Social Media Management in Luxury Markets
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;
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Luxury the Chinese Way
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;
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The Management of Luxury
management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;
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Luxury Retail Management
market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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Global Marketing Strategies for the Promotion of Luxury Goods
is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;
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Luxury Tourism
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new;
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Let Them Eat Cake
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;
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Developing Successful Global Strategies for Marketing Luxury Brands
of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;
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Sustainable Luxury Brands
perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into;
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Luxury Marketing: A Challenge for Theory and Practice
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;
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The Cult of the Luxury Brand
single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo;
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The Cult of the Luxury Brand
single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo;
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Inside Luxury: The Growth and Future of the Luxury Industry
and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and;
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Selling the Luxury Experience
changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;
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Luxury Brands in China and India
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;
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The Importance of Luxury Hotels
Even though the luxury market has grown faster than other markets, the question arises if luxury hotels are still of importance with;
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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China
fashion, luxury brand must adjust its strategies in order to gain insights into how to be competitive in the new Chinese market. The part begins;
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The Road to Luxury - The New Frontiers in Luxury Brand Management
, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva;
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International Luxury Brand Strategy
reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how;
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International Luxury Brand Strategy
reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how;
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Understanding Luxury Fashion
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;
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