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is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;
Vergelijkbare producten zoals Global Marketing Strategies for the Promotion of Luxury Goods
changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;
Vergelijkbare producten zoals Selling the Luxury Experience
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
Vergelijkbare producten zoals Global Luxury Trends
capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.;
Vergelijkbare producten zoals The Luxury Market in India
highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;
Vergelijkbare producten zoals Sustainability in Luxury Fashion Business
highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;
Vergelijkbare producten zoals Sustainability in Luxury Fashion Business
Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a;
Vergelijkbare producten zoals The Road to Luxury - The New Frontiers in Luxury Brand Management
market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health;
Vergelijkbare producten zoals Future Luxe
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;
Vergelijkbare producten zoals Let Them Eat Cake
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;
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tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;
Vergelijkbare producten zoals Chinese Local New Luxury Brands in a Digitally Empowered Era
tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;
Vergelijkbare producten zoals Chinese Local New Luxury Brands in a Digitally Empowered Era
young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and;
Vergelijkbare producten zoals Luxury Retail and Digital Management
consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses;
Vergelijkbare producten zoals Digital Channels and Social Media Management in Luxury Markets
. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on;
Vergelijkbare producten zoals Digital Channels and Social Media Management in Luxury Markets
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;
Vergelijkbare producten zoals Designing Luxury Brands
responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting;
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perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into;
Vergelijkbare producten zoals Sustainable Luxury Brands
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;
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the way it is perceived by others - is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury;
Vergelijkbare producten zoals Sustainable Luxury
down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates;
Vergelijkbare producten zoals Bling Dynasty
luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands;
Vergelijkbare producten zoals Kapferer on Luxury
luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands;
Vergelijkbare producten zoals Kapferer on Luxury
of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;
Vergelijkbare producten zoals Developing Successful Global Strategies for Marketing Luxury Brands
market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this;
Vergelijkbare producten zoals Luxury Retail Management
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