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How will luxury car brands adapt to the latest trends in the market ?

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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Selling the Luxury Experience

changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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The Luxury Market in India

capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.;

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Sustainability in Luxury Fashion Business

highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;

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Sustainability in Luxury Fashion Business

highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a;

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Future Luxe

market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Luxury Retail and Digital Management

young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and;

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Digital Channels and Social Media Management in Luxury Markets

consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses;

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Digital Channels and Social Media Management in Luxury Markets

. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Luxury Brands in China and India

responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting;

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Sustainable Luxury Brands

perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Sustainable Luxury

the way it is perceived by others - is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury;

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Bling Dynasty

down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates;

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Kapferer on Luxury

luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands;

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Kapferer on Luxury

luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Luxury Retail Management

market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this;

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