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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Sustainable Luxury

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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THE Seven Dimensions of Branding

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire en;...

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Future Luxe

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to;

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Selling the Luxury Experience

-proof, the luxury goods industry is struggling in the face of the current financial crisis in Europe. The luxury landscape and it's consumers;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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