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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Motivations for Chinese and Indian Consumers to Buy Luxury Brands

The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets. Luxury brands are finding that there;

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Bling Dynasty

Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on;

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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Designing Luxury Brands

examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.;

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Future Luxe

market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health;

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Developing Successful Global Strategies for Marketing Luxury Brands

marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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New Luxury Consumer Behavior and the Phenomenon of Trading Up

luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior;

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Sustainable Luxury Brands

. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Luxury consumption in China

investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study;

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Selling the Luxury Experience

changes in the market. Selling the Luxury Experience will help the reader to gain a deeper understanding regarding the factors that influence;

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