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Luxury consumption in China

investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China. Through a case study;

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Bling Dynasty

down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Superfluous Things

debates on eighteenth-century England concerning luxury, conspicuous consumption, and the growth of the consumer society.;

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Luxury and the Ethics of Greed in Early Modern Italy

This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Europe's Rich Fabric

collection make clear, the term 'luxury' is one that can be fraught with difficulties for historians. Focusing upon the consumption;

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Europe's Rich Fabric

collection make clear, the term 'luxury' is one that can be fraught with difficulties for historians. Focusing upon the consumption;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It;

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Luxury the Chinese Way

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and;

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The New Luxury Experience: Creating the Ultimate Customer Experience

luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions;

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Orientalism in Early Modern France

was transformed by cross-cultural contacts with the Ottomans, India, Persia, China, Siam and the Americas. The consumption of silk, cotton cloth, spices;

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Luxury and Gender in European Towns, 1700-1914

all classes aspired to engage in consumption at some level, thus extending the idea of what constituted luxury and blurring the boundaries;

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Luxury and Gender in European Towns, 1700-1914

all classes aspired to engage in consumption at some level, thus extending the idea of what constituted luxury and blurring the boundaries;

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Class Acts

luxury environment and come to see themselves as deserving of luxury consumption. These practices, Sherman argues, help make class inequality;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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Building Consumer-Brand Relationship in Luxury Brand Management

essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and;

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Luxury Tourism

consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury;

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Consuming Splendor

A fascinating study of the ways in which the consumption of luxury goods transformed social practices, gender roles, royal policies, and;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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Inside Luxury: The Growth and Future of the Luxury Industry

and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and;

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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China

, language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Silk, Mohair, Cashmere and Other Luxury Fibres

Although none of the luxury fibres, including silk, is produced in large quantities, their particular and unique qualities of fineness;

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