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New Perspectives in Luxury Branding

New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Brand Management Strategies

evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands.

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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The Management of Luxury

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury;

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Luxury Brand Management in Digital and Sustainable Times

featured in the book. The new edition offers: A new chapter on the Luxury of Tomorrow, with a particular focus on authenticity and;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Interpretations of Luxury

'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model;

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Understanding Luxury Fashion

of fashion business, luxury and branding.;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Visual Branding

perspectives on branding and explains how historical and rhetorical analyses can contribute new insights. This exploration of rhetoric as an;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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The Creation of the Extraordinary

become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury;

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Luxury Marketing & Management

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases;

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Sustainable Luxury Brands

quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Brand Challenge The

luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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Luxury Trades and Consumerism in Ancien Regime Paris

results of entirely new research and a range of new perspectives and methodological reflections on the subject as a whole. Essential to economic;

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Luxury Trades and Consumerism in Ancien Regime Paris

results of entirely new research and a range of new perspectives and methodological reflections on the subject as a whole. Essential to economic;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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