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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Marketing Luxury Goods Online

conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Luxury Marketing & Management

all those concerned with luxury.The book Luxury: Marketing & Management will be of considerable interest to both managers and academics;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Fashion Branding: Trends, Tactics, Techniques

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands;

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