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brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;
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overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and;
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Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;
Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management
Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;
Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management
of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;
Vergelijkbare producten zoals Luxury Brand Management in Digital and Sustainable Times
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;
Vergelijkbare producten zoals International Luxury Brand Strategy
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;
Vergelijkbare producten zoals International Luxury Brand Strategy
of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;
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revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;
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that luxury brands have developed based on a mix of directly-operated-stores and wholesale * Covers the management essentials distribution;
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communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;
Vergelijkbare producten zoals Fashion Branding and Communication: Core Strategies of European Luxury Brands
and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication;
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marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;
Vergelijkbare producten zoals Luxury Marketing: A Challenge for Theory and Practice
management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;
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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;
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what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;
Vergelijkbare producten zoals Inside Luxury: The Growth and Future of the Luxury Industry
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
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The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;
Vergelijkbare producten zoals Luxury and Fashion Marketing
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;
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from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special;
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Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;
Vergelijkbare producten zoals Real Luxury: How Luxury Brands Can Create Value for the Long Term
which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury;
Vergelijkbare producten zoals Interpretations of Luxury
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;
Vergelijkbare producten zoals Global Marketing Strategies for the Promotion of Luxury Goods
of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;
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of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;
Vergelijkbare producten zoals Digitalization in the Luxury Fashion Industry
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