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Advances in Luxury Brand Management

brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;

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Advances in Chinese Brand Management

overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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The Ghost of Luxury

of knowledge and exposure to Luxury.Alike its primary source, 'The Ghost of Luxury: Strategic Luxury Brand Management', it is a radical explication;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Luxury Retail Management

that luxury brands have developed based on a mix of directly-operated-stores and wholesale * Covers the management essentials distribution;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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The New Luxury Experience: Creating the Ultimate Customer Experience

and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication;

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Luxury Marketing: A Challenge for Theory and Practice

marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Inside Luxury: The Growth and Future of the Luxury Industry

what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Luxury Wine Marketing: The art and science of luxury wine branding

from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Interpretations of Luxury

which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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