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Advances in Chinese Brand Management

overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and;

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Advances in Luxury Brand Management

brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Employer Brand Management

discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to suce;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are;

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Advances in Active Portfolio Management: New Developments in Quantitative Investing

' classic work on the subject delivers everything you need to master the concepts and practices of active portfolio management. Advances;

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Advances in Business & Management

This book presents research in the field of business and management from around the world. This book provides a meta-theoretical framework;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Sharing Behavior of Brand Crisis Information on Social Media

on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior;

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Environmental Management in Mega Construction Projects

in construction projects. It sets a brand new standard for environmental management in mega construction projects in China and helps all construction;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Principles of Chinese Management

This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts;

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Principles of Chinese Management

This book focuses on ancient Chinese management thoughts, building a Chinese management theory system and defining the core concepts;

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Vertical Brand Portfolio Management

management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their;

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Advances in Theory and Practice in Store Brand Operations

supply chain after introducing private brands are four operations management problems need to be solved.;

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Advances in Theory and Practice in Store Brand Operations

supply chain after introducing private brands are four operations management problems need to be solved.;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Global Brand Management

an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand;

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