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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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The Luxury Strategy

itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and;

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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Luxury Wine Marketing: The art and science of luxury wine branding

from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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The New Strategic Brand Management

support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case;

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Resilience of Luxury Companies in Times of Change

the foundation of a luxury company's business strategy and, as a result, its brand architecture. The authors also explore the patterns that;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The New Luxury Experience: Creating the Ultimate Customer Experience

nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand;

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Luxury Brand Management in Digital and Sustainable Times

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;

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Omni-personal Luxury

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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The Management of Luxury

draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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Interpretations of Luxury

which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Luxury Brands In Emerging Markets

of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that;

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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China

, language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive;

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