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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age
luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;
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Omni-personal Luxury
luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;
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Luxury Retail and Digital Management
practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;
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Rethinking Luxury
Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;
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The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;
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Developing Successful Global Strategies for Marketing Luxury Brands
is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental;
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The New Luxury Experience: Creating the Ultimate Customer Experience
professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for;
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Luxury Retail Management
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to;
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Luxury Wine Marketing: The art and science of luxury wine branding
realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a;
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The Ghost of Luxury
recommends their ultra-modern replacement. This book is an ultimate read for brands, yet to decipher the magical spells mastered by mature luxury;
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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants
Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Digital Luxury
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;
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The Value of Luxury
and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand;
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The Value of Luxury
and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand;
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Adding Prestige to Your Portfolio
Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their;
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Resilience of Luxury Companies in Times of Change
and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for;
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Global Luxury Trends
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;
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Digital Channels and Social Media Management in Luxury Markets
consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses;
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Digital Channels and Social Media Management in Luxury Markets
distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react;
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The Management of Luxury
Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product;
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Sustainability in Luxury Fashion Business
elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to;
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Sustainability in Luxury Fashion Business
elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to;
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Digital Luxury
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;
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Let Them Eat Cake
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;
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