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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Developing Successful Global Strategies for Marketing Luxury Brands

companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Digital Channels and Social Media Management in Luxury Markets

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as;

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Digital Channels and Social Media Management in Luxury Markets

distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react;

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Rethinking Luxury

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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The New Luxury Experience: Creating the Ultimate Customer Experience

ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Digitalization in the Luxury Fashion Industry

. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The Luxury Strategy

new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;

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Chinese Local New Luxury Brands in a Digitally Empowered Era

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Ijsland Fotografieboek - Special Luxury Edition

Luxury Edition' is een luxe uitvoering van het boek. Met volledig vlakliggende pagina's van 220 g/m2 op echt fotopapier (Fujifilm Digital;

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Omni-personal Luxury

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Kapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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