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Digital Channels and Social Media Management in Luxury Markets

on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury;

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Digital Channels and Social Media Management in Luxury Markets

: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and;

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Developing Successful Global Strategies for Marketing Luxury Brands

between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management;

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Luxury Retail and Digital Management

practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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Digitalization in the Luxury Fashion Industry

marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management;

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The Luxury Strategy

new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly;

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Social Media Strategy

Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and;

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Social Media Strategy

Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and;

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The New Luxury Experience: Creating the Ultimate Customer Experience

ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Luxury Brand Management in Digital and Sustainable Times

of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand;

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Inside Luxury: The Growth and Future of the Luxury Industry

, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Luxury and Fashion Marketing

students, trainers, and practitioners interested in luxury and fashion marketing and management.;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

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Multichannel Marketing Ecosystems

showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being;

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Global Marketing Strategies for the Promotion of Luxury Goods

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer;

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Graph-Based Social Media Analysis

to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge;

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Media Convergence and Digitization: Media and Internet, Social Media Management, News and Digital Marketing

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The Meaning of Luxury in Tourism, Hospitality and Events

challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change;

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Digital Value Migration in Media, ICT and Cultural Industries

, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and;

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Time and Media Markets

valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume;

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Time and Media Markets

valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume;

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