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Media Convergence and Digitization: Media and Internet, Social Media Management, News and Digital Marketing

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India connected

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective;

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India Connected

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective;

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Media, Telecommunications, and Business Strategy

for students in telecommunications management, media management, and the business of media, this text helps future media professionals;

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Digital Journalism

there are news conglomerates, which have linked divisions for social media, Internet news stories, video, and print media, in an attempt to;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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The Dark Side of Social Media

emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body;

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Regulation, Governance and Convergence in the Media

With digital technologies blurring media boundaries, this book provides a detailed analysis of how the Internet is producing a convergence;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media;

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Electronic Media Management, Revised

- the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough;

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Advances in Digital Marketing and eCommerce

include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer;

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Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate;

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Social Media Marketing 2021 and Digital Marketing: The Complete Online Business, Social Media Agency and Personal Brand Workbook for Beginners to Turn

Turn followers' attention into sales with this 2 in 1 bundle and discover the social media and digital marketing strategies that work;

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Digital Marketing Fundamentals

apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Video Verification in the Fake News Era

This book presents the latest technological advances and practical tools for discovering, verifying and visualizing social media video;

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Myths of Social Media

, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the;

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Myths of Social Media

, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the;

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Application of Gaming in New Media Marketing

including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers;

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News 2.0

2.0-made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists;

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The Fusion Marketing Bible

effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever;

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Contemporary Issues in Social Media Marketing

include: * The consumer journey in a social media world * Social media and customer relationship management (CRM) * Social media;

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Contemporary Issues in Social Media Marketing

include: * The consumer journey in a social media world * Social media and customer relationship management (CRM) * Social media;

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News Media Translation

production and dissemination of the news. The translation of information in the news media is a pervasive set of practices that affects the daily;

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News Media Translation

production and dissemination of the news. The translation of information in the news media is a pervasive set of practices that affects the daily;

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Digital Value Migration in Media, ICT and Cultural Industries

, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and;

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