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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce;

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Advances in Digital Marketing and eCommerce

include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer;

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eCommerce MasterPlan 1.8

business (the website, the money, and the products) and the Marketing Plan (how to create it, launch it, and improve it). These 3 steps, outlined;

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B2B eCommerce

in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the;

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eCommerce Marketing

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Ecommerce Marketing Made Simple for Startup and Expert Influencer

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series;

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Search Engine Marketing For Ecommerce Businesses

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The Digital Lexicon

The Ecommerce Glossary will be of equal use to ecommerce business professionals and also to those IT professionals involved in developing;

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See You on the Internet

America's top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence. And you;

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Advanced Digital Marketing Strategies in a Data-Driven Era

. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user;

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Business to Business Marketing

Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with;

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Ecommerce Evolved

As whole, the ecommerce industry is ANTIQUATED. It’s out of date! and is way way way behind in terms of what’s actually working;

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Digital Makeover

Get an insider's perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and;

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HCI in Business, Government and Organizations: eCommerce and Innovation

commerce; business analytics and visualization; branding, marketing and consumer behavior; and digital innovation.;

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Ecommerce In The Cloud

Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud;

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Information Marketing

and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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Retargeting Playbook

digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers;

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Digital marketing fundamentals

techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Digital Marketing Fundamentals

scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains;

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Digital Marketing Excellence

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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