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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

''This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology;

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Green Marketing as a Positive Driver Toward Business Sustainability

of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing

through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Principles and Practice of Marketing

encouraging them to think critically about key topics such as digital technologies, globalization and being green.;

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New Perspectives on Critical Marketing and Consumer Society

the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how;

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Digital Marketing Excellence

through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and;

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Digital Marketing Excellence

case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital;

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Handbook of Research on Consumerism in Business and Marketing

of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and;

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The Digital Marketing Planner

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives;

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Participative Structures in the AMECEA

, and Diocesan Pastoral Council) in selected particular Churches in the AMECEA region and proposes some concrete means through which active;

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Dancing Through the Digital Revolution:

''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan

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Digital Marketing Strategies and Models for Competitive Business

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital;

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Digital Marketing

and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;

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Digital Marketing

and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;

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Creating the High Performance Team

sense of interdependence in a team, how to set goals through participative leadership, how to anticipate problems and deal with them before they;

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Advanced Digital Marketing Strategies in a Data-Driven Era

opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present;

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Rethinking Children as Consumers

health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as;

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Rethinking Children As Consumers

health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as;

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Digital Marketing

business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital;

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Designing Digital Products for Kids

Designing Digital Products for Kids walks hopeful developers through digital product design-including research, concept, design, release;

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The New Marketing

marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;

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The New Marketing

marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;

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Digital Marketing For Dummies

digital prospect to loyal customer-this book will take you through the whole process! Learn targeted digital strategies for increasing;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Digital Marketing for Businesses in easy steps

marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it;

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