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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross;

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Foundations Of Marketing

on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing;

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Future of Tourism Marketing

of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS;

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Digital Marketing Applications

is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new;

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Principles of Marketing

accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;

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Principles of Marketing

accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;

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Marketing Forms & Strategies

innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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Fundamentals and Practice of Marketing

developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on;

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Relationship Marketing

what has been described as 'marketing's new paradigm'. New prequel Chapter 1A detailing the progression of marketing beyond the traditional;

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E-Marketing

necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From;

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New Marketing

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to;

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Marketing for Entrepreneurs

the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop;

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Marketing - The Retro Revolution

improved' to `as good as always'? * Is old the new `new'? Retro-marketing is all around us, whether it be retro-products like the;

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Marketing - The Retro Revolution

improved' to `as good as always'? * Is old the new `new'? Retro-marketing is all around us, whether it be retro-products like the;

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Marketing Communications

of Marketing Communications; and, new to this edition, Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to;

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Successful Marketing Strategies For Nonprofit Organizations

program tailored to your organization's needs and goals. * New sections on the new media available to nonprofit marketers * Techniques for;

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Transnational Marketing in the Information Age

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets;

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Transnational Marketing in the Information Age

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets;

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Marketing Communications

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a;

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Experience Marketing Strategies for the New Millennium

This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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e-Marketing

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm;

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