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Transnational Marketing in the Information Age

to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for;

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Transnational Marketing in the Information Age

to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for;

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Internet Marketing

place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to;

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The Resurgence of the State

The transnational architecture of global information networks has made territorial borders less significant. Boundaries between spaces are;

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The Resurgence of the State

The transnational architecture of global information networks has made territorial borders less significant. Boundaries between spaces are;

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Marketing for the Nonmarketing Executive

. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You;

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Marketing Knowledge Management

of marketing (including organizational aspects, marketing in an information age and marketing information systems). Practising marketeers will also;

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The Anime Boom in the United States

, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has;

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THE STATE AND TRANSNATIONAL CORPORATIONS

. Through the exchange of information and favours, transnational corporations - often using local agents - are shown to be able to develop stable;

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The 2015 Chief Marketing Officer Handbook

What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it;

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The New Marketing Era

in information technology and media and how their impact and effectiveness are influenced by age-old human behavior.;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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The Age of Influence: The Power of Influencers to Elevate Your Brand

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly;

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Raw Materials for the Mind

In the last five years, a new digital economy has risen, where creative information artisans from across the globe are producing media;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Marketing Analytics

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are;

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Competitive Industrial Development in the Age of Information

This book examines how transnational corporations, small to medium enterprises and governments have emerged as the principal players;

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New Trends in Management Studies

The information age is currently characterized by an acceleration in the production and consumption of information, which has a massive;

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The Greek Revolution in the Age of Revolutions (1776-1848)

The Greek Revolution in the Age of Revolutions (1776-1848) brings together twenty-one scholars and a host of original ideas, revisionist;

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Information Marketing

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity;

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The Anime Boom in the United States

since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Arab Media in the Information Age

western perspectives of the Arab world, Arab Media in the Information Age addresses the important questions facing observers today: what is the;

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Arab Media in the Information Age

western perspectives of the Arab world, Arab Media in the Information Age addresses the important questions facing observers today: what is the;

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Industrial Products

done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West;

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Information Marketing

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new;

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