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e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer;

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The New Marketing Era

consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Future of Tourism Marketing

of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS;

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Advanced Digital Marketing Strategies in a Data-Driven Era

the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users;

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Experience Marketing Strategies for the New Millennium

into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live;

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Intelligent Marketing

responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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Innovative B2B Marketing

, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application;

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Innovative B2B Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to;

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The Agile Marketer

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about;

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New Era of Management, International Edition

environment with Daft's marketing-leading NEW ERA OF MANAGEMENT, 10e, International Edition. Daft explores the emerging themes and management issues;

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Experiential Marketing

studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the;

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Guerrilla Marketing for Consultants

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era;

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Marketing Strategy in the Digital Age

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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Entrepreneurial Marketing

operate and succeed in the new economic era.;

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Entrepreneurial Marketing

operate and succeed in the new economic era.;

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DataDriven Marketing

strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing;

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Marketing AI(TM)

of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing;

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Marketing Inmobiliario en la Era Digital: Los secretos del marketing digital aplicados al negocio inmobiliario

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Advanced Database Marketing

. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;

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Quantum Marketing

it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage;

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Inside Information

faced with the above challenges. It highlights the basic principles about information, acknowledging the fact that we are entering a new era;

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Strategic Innovative Marketing and Tourism in the COVID-19 Era

Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends issues and debates as well as theoretical and;

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Marketing in the Digital Era

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent;

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