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, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved;
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The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms;
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Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase;
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clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing;
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Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures;
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program tailored to your organization's needs and goals. * New sections on the new media available to nonprofit marketers * Techniques for;
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, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these;
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, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these;
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The 12 Rules of Millennium Marketing is een boek van Victoria L Blanton;
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A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ;
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innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared;
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The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;
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The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;
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how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a;
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basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research;
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directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The;
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A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;
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readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es;
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to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience;
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development;
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strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for;
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global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and;
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information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch: Includes a new;
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the repeat of several prototypical brand marketing mistakes and misconceptions. Several new ways to implement the traditional tools for the;
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to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;
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to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;
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