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known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;
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to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;
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to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;
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Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;
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digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real;
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digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real;
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Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the;
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Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;
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FAILURE in blood-red neon. Pray those letters don't pop up on your corporate HQ, and, if they do, blame it on the digital age? You could. But you;
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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;
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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;
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An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their;
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digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insider's guide to develop a strategy compete in today's;
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need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that;
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recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments;
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recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments;
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of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your;
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of introductory marketing modules in a digital age.;
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marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it;
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;
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help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for;
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age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital;
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;
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. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how;
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A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives;
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marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for;
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