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B2B Digital Marketing Strategy

recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments;

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B2B Digital Marketing Strategy

recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments;

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B2B Marketing Strategy

channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers;

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The Push Paradox

A practical B2B content marketing book to future-proof your digital marketing strategy. Digital marketing continues to be a hot;

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Innovative B2B Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to;

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Business Marketing Management B2B

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge;

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Innovative B2B Marketing

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models;

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Business Marketing Management

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers;

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B2B Social Media Book

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing;

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Business-to-Business Marketing

in a globalised world. New to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues;

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Marketing for Small B2B Businesses

. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds;

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Marketing for Small B2B Businesses

. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Digital Marketing Strategy

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the;

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Marketing Strategy in the Digital Age

goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the;

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AccountBased Marketing

Account-Based Marketing is changing the discipline of marketing-Why? Business-to-business (B2B) companies spend $40 Billion on;

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The Little Cook Book of Digital Marketing Strategy

of digital marketing strategy using 'ingredients' and 'recipes';

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Indian Caes In B2B Marketing

Indian Caes in B2B Marketing;

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Creating the Strategy

Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and;

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Digital Business and Electronic Commerce

consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B;

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Digital Marketing

digital marketing planning and strategy.;

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Sport Sponsorship in B2B Organisations

of b2b sport sponsorship, particularly those in determination and design of coporate strategy.;

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Digital Marketing Communicating, Selling and Connecting

Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions;

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Digital Marketing Communicating, Selling and Connecting

Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions;

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