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Principles of Marketing for a Digital Age

of introductory marketing modules in a digital age.;

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Principles of Marketing for a Digital Age

to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied;

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Principles of Marketing for a Digital Age

to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied;

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Marketing Strategy in the Digital Age

technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return;

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Principles of Integrated Marketing Communications

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these;

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Marketing

digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies;

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Marketing in the Digital Age

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Excellence

accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital;

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Digital Marketing Excellence

, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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Contemporary Issues in Digital Marketing

segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new;

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Relationship Marketing in the Digital Age

to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;

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Relationship Marketing in the Digital Age

to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art;

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The Digital Marketing Landscape

what is known as the digital marketing landscape. While the basic principles of marketing have remained the same, the ways in which we;

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Digital Marketing Excellence

and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Cambridge Marketing Handbook

and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing;

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Media Criticism in a Digital Age

Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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Marketing in the Digital Era

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent;

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Digital Marketing for Dummies

of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses;

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Managing Diversity, Innovation, and Infrastructure in Digital Business

through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing;

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Principles of Marketing, Global Edition

content which is especially relevant to students outside the United States. For principles of marketing courses that require a comprehensive text;

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Principles of Marketing

/>For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer;

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Principles of Direct, Database and Digital Marketing

why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading;

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