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Principles of Direct, Database and Digital Marketing

authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Direct and Interactive Marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an;

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Direct Marketing In A Week

: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and;

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Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

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Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

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Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

Vergelijkbare producten zoals Principles of Direct and Database Marketing

Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

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Optimal Database Marketing

principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen;

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Strategic Database Marketing 4e

Use the latest digital technologies for lifelong customers and repeat sales Arthur Middleton Hughes is database marketing's Great;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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The New Direct Marketing

Marketing, Third Edition , shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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Direct and Digital Marketing in Practice

to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: * the new marketing landscape;

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the magic words of direct;

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Customer Relationship Management

management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship;

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Digital Marketing Management

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective;

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Principles of Marketing for a Digital Age

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB;

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Winning Telco Customers Using Marketing Databases

statistical analysis, and helps you make the best use of available marketing media, including direct marketing.;

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Marketing Today

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning;

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Digital Marketing Communicating, Selling and Connecting

to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how;

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Digital Marketing Communicating, Selling and Connecting

to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how;

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Customer Relationship Management

marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing;

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The Digital Charity

The Digital Charity: from website development to database configuration, from social media marketing to SEO; this book is here to offer you;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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