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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

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Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

Vergelijkbare producten zoals Principles of Direct and Database Marketing

Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

Vergelijkbare producten zoals Principles of Direct and Database Marketing

Principles of Direct and Database Marketing

This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying;

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Optimal Database Marketing

principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen;

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Principles of Direct, Database and Digital Marketing

authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The;

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Direct and Interactive Marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an;

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The New Direct Marketing

Marketing, Third Edition , shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit;

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Customer Relationship Management

management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship;

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Direct Marketing In A Week

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday;

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Strategic Database Marketing 4e

. -Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International Strategic Database Marketing provides the;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB;

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Winning Telco Customers Using Marketing Databases

statistical analysis, and helps you make the best use of available marketing media, including direct marketing.;

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Marketing Today

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning;

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Customer Relationship Management

marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing;

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Global Sourcebook of Address Data Management

Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which;

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Advanced Database Marketing

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before;

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Database Marketing

modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database;

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Database Marketing

modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database;

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Changing The Channel

of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing;

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Changing the Channel

of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing;

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Contemporary Direct and Interactive Marketing

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The;

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The Handbook Of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these;

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Database marketing

DATABASE MARKETING;...

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Direct Meer Omzet !

DIRECT MEER OMZET!Dit is een boek voor ondernemers zoals u, die hun marketingbudget zinvol willen besteden. Die niet houden;

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