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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good;

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Contemporary Direct and Interactive Marketing

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The;

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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Direct and Interactive Marketing

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. The book begins with an;

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Reinventing Interactive and Direct Marketing

you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost;

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Optimal Database Marketing

in or with this dynamic area. - Naomi Bernstein, Vice President, BMG Direct Ron Drozdenko and Perry Drake have written a guide;

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Europe's Best Advertising

The 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing;

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Marketing Communications

, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date;

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One Show Interactive, Volume Xi

include e-commerce, corporate image, direct marketing, self-promotion, and more. ;

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Commonsense Direct and Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the;

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A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium

of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB;

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Direct & Digital Marketing In Practice

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the;

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The Direct Marketing Cookbook

Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;

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The Direct Marketing Cookbook

Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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Direct Marketing in Practice

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available;

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No B.S. Direct Marketing

Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top;

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Impact of Network Marketing on Employment Opportunities

Multi-level marketing (MLM)or Network Marketing is one of direct selling forms.In this highly competitive business world, it would not be;

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Marketing in the 21st Century [4 volumes]

the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques;

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Mobile Marketing Channel

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies;

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Direct marketing inspiratieboek

"De verschillende hoofdstukken behandelen alle aspecten van direct marketing, telkens met de Belgische markt als uitgangspunt. Aan de hand;

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Marketing Communications

, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date;

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No B.S. Direct Marketing

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and;

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Social Media and Interactive Communications

it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general;

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Social Media and Interactive Communications

it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general;

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