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Europe's Best Bakeries

An inspirational, illustrated guide to Europe's 135 best bakeries.;

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Epica Book Twenty-Five

, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable;

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Internet Applications in Euromarketing

company?s marketing money best spent?what are the media effects for Internet exposure vs. television and print? Is it useful to mention a price;

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Internet Applications in Euromarketing

company?s marketing money best spent?what are the media effects for Internet exposure vs. television and print? Is it useful to mention a price;

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Hegarty On Advertising

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by;

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Facebook Advertising For Dummies

effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It s all here and more in this;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising

The book covers advertising from top to bottom, including the history and development of the adverti;...

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The insiders' guide to advertising

of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works;

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Advertising - Concepts and Copy 2e

, demonstrate the strong thinking and writing that underlie the best advertising.;

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for;

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Contemporary Advertising

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the ''coffee table book'' for;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art resear;...

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Advertising Effect

the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award;

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Advertising Today and Tomorrow (Rle Advertising)

best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges;

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Key Concepts in Marketing and Advertising

process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a;

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Advertising Today and Tomorrow

best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges;

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ISE Contemporary Advertising

CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field. Known as the coffeetable book for Advertising, it;

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Personalized Digital Advertising

message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing;

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Advertising Transformed

Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice;

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Advertising in Practice

particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and;

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a;

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s;

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The Handbook of International Advertising Research

scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends;

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