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Industrial Advertising Copy (Rle Marketing)

planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product;

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Industrial Advertising Copy (RLE Marketing)

planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product;

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Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers;

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Copywriting

. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The;

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Advertising, how to Plan an Advertising Campaign, Write Copy, Select Mediums and Judge Results

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Advertising, how to Plan an Advertising Campaign, Write Copy, Select Mediums and Judge Results

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How to Make Your Advertising Make Money

, television, and radio advertising copy;

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Reason Why Advertising - With Intensive Advertising

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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How To Write Marketing Copy That Gets Results

marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.;

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Strategic Advertising Mechanisms

It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Creative Strategy in Advertising

. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning;

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Effective Business Writing In A Week: Teach Yourself

skills? New and aspiring managers find themselves having to write advertising copy or press releases, while many businesses want to engage;

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Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Catch Up Compendium

Catch Up Compendium, second edition, contains all of the three existing Catch Up books: Biology, Chemistry (2e) and Maths & Stats. It;

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Advertising Creative

>of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Effective Copywriting Techniques: The Ads that Sell

Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a;

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Everything Guide To Writing Copy

products and services, build brands, and write copy that boosts your companys bottom line. Features expert strategies for you to: -Write;

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The Advertising Concept Book

how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;

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Masters of Advertising Copy

This book collects together pieces by significant figures in American advertising, including George ;...

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George ;...

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