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The Advertising Concept
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The Advertising Concept Book
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most;
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Advertising - Concepts and Copy 2e
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy
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The Advertising Concept Book
how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;
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Communicating Sustainability for the Green Economy
communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for;
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Communicating Sustainability for the Green Economy
communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for;
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What's in a Name?
Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role;
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What's in a Name
Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role;
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The Mini Story
produced book tells the fascinating story of the brands success from the first classic Mini to todays modern, cutting-edge concept cars;
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Handbook of Research on Narrative Advertising
place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that;
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Elsevier's Dictionary of Advertising
form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept;
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The insiders' guide to advertising
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;
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How to Start a Magazine
Describes the process of starting a magazine, from the concept stage until the actual publication, covering such topics as developing a;
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Advertising Organizations and Publications
the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key;
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Advertising
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking;
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Concise Encyclopedia of Advertising
specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;
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Concise Encyclopedia of Advertising
specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;
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Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a;
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Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a;
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Authenticity in Advertising
Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses;
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Guinness Book of Advertising
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;
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The Advertising Agency (RLE Marketing)
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;
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Advertising And The Mind Of The Consumer
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and;
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Advertising As Culture
activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad;
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The Advertising Agency (Rle Marketing): Procedure and Practice
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;
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Personalities and Products
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that;
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