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Handbook of Research on Narrative Advertising

. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

directions and agendas for future research. * Fills the existing gap between the rapid growth in scholarly research on international advertising and;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Routledge Handbook of Political Advertising

of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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The SAGE Handbook of Advertising

based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment;

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Practical Guide to Comparative Advertising

perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence;

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The Handbook of Narrative Analysis

for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories;

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Advertising Handbook

those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise;

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Innovations and Implications of Persuasive Narrative

, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...

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Handbook Of Media Branding

branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for;

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Handbook of Media Branding

branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for;

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Pioneering African-American Women in the Advertising Business: Biographies of Mad Black Women

that some trailblazing African-American women who launched their careers during the 1960s Mad Men era went on to achieve prominent careers;

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Pioneering African-American Women in the Advertising Business

some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers;

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The Emerald Handbook of Narrative Criminology

of listening to and observing narratives through ethnographic and observational research, and offer accessible guides to using diverse methodological;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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Handbook of Qualitative Research Methods in Marketing

depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include;

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