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Handbook of Research on International Advertising
The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...
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Handbook of Research on International Advertising
The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...
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The Handbook of International Advertising Research
This timely handbook brings academic excellence to international advertising research in the form of;...
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Routledge Handbook of Political Advertising
This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...
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Routledge Handbook of Political Advertising
This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...
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The SAGE Handbook of Advertising
'In this era of 'snackable' content which satisfies only in the moment, it's great to have a compreh;...
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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Social media pervades people's awareness and everyday lives while also influencing societal and cult;...
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Advertising Handbook
The Advertising Handbook is a critical introduction to the practices and perspectives of ad;...
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Handbook of Research on Narrative Advertising
Narration can be conceptualized as conveying two or more events (or an event with a situation) that ;...
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Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in;...
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The Global Advertising Regulation Handbook
Advertising is an important and visible component of marketing, competition, and consumer awareness.;...
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Global Advertising Regulation Handbook
Advertising is an important and visible component of marketing, competition, and consumer awareness.;...
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The Bare Bones of Advertising Print Design
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students;...
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Practical Guide to Comparative Advertising
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbo;...
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The Random House Handbook of Business Terms
Explains the meanings of more than 3500 terms dealing with finance, management, marketing, investmen;...
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Advertising
This unique compendium is packed with examples of eye-catching advertisements that use optical magic;...
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How to Use Advertising to Build Strong Brands
John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning i;...
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Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, a;...
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Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, a;...
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Handbook Of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of med;...
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Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of med;...
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Advertising and Promotion
''A readable and absorbing account of what advertising people try to achieve (whether or not they kn;...
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The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-dis;...
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The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-dis;...
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