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Advertising Exposure, Memory and Choice

generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and;

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Advertising Exposure, Memory, and Choice

generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and;

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and;

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Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Campaign Advertising and American Democracy

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior;

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Advertising Financial Products and Services

takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective;

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Truth and Grace Memory Book

Geared towards toddlers through fourth graders, this resource presents a solid plan for Scripture memory through exposure to great hymns;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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Media Choice

individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key;

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Media Choice

individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key;

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Admen and Eve

less studied critically-the use of the Bible in advertising. Focussing on the figure of Eve, Admen and Eve shows how she has become the;

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Handbook of Research on Narrative Advertising

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take;

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Get in the Game

of their ability to reach vast and very specific audiences with prolonged and repeated exposure of the messages. While many successful examples;

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Advertising and Psychology (Rle Advertising)

, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing;

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Imaging in Advertising

of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images;

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Imaging in Advertising

of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images;

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Advertising and Psychology

, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing;

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Advances in Shape Memory Polymers

stimulus such as heat, moisture, light or a magnetic field. This book reviews key recent research in shape memory polymers, their properties and;

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WORDWISE DICTIONARY + CD 2/E LONGMAN 588078

meanings and structures, vocaulary building, word choice, spelling and pronunciation Students learn key words in a fun and lively way with Memory;

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Behind the Manipulation

history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to;

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Emotions, Advertising & Consumer Choice

This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and;

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Sex in Public

Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner;

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Advertising

and honest. An inspirational eye-opener for all Adland wannabes' - Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Effective Advertising

of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to;

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