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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Branding & Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.;

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Branddriven Innovation

Brand-driven Innovation examines the connections between branding, design, and innovation. It argues that branding is not merely a branch;

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Advertising and Branding

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence;

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Digital Advertising and Marketing Communication

understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass;

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from;

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Handbook Of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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Advertising and Consumer Society

includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising;

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Advertising and Consumer Society

includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Global Advertising Practice in a Borderless World

branding, international marketing, international business media, communication and cultural studies.;

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Global Advertising Practice in a Borderless World

advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Global Advertising in a Global Culture

targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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Perspectives in Communication Studies

together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual;

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Advertising, Branding, and Marketing 101

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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses;

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Personal Branding Strategies The Ultimate Practical Guide to Branding And Marketing Yourself Online Through Instagram, YouTube, Facebook and Twitter And How To Utilize Advertising on Social Media

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