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Emotions, Advertising & Consumer Choice

This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and;

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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;

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Advertising Exposure, Memory and Choice

presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research;

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Advertising Exposure, Memory, and Choice

presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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About Face

analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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The Strategy of Desire

of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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Advertising Cultures

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear;

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Advertising Cultures

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear;

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Advertising on Trial

as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour;

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Advertising And The Mind Of The Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Choice - A New Standard for Competition Law Analysis?

In this book, ten prominent authors offer eleven contributions that provide their varying perspectives on the subject of consumer choice;

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Advertising and Market Power

consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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