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Advertising on Trial

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable toda;...

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The Online Advertising Playbook

Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing. -Greg Stuart, CEO and President;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Reason Why Advertising - With Intensive Advertising

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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The Blessings of Paid Advertising

DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Authenticity in Advertising

authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Effective Advertising

extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works;

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Effective Advertising

extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works;

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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The Economic Implications of Advertising (Rle Advertising)

of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity;

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The Economic Implications of Advertising (RLE Advertising)

of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity;

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Advertising Theory

comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new;

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Advertising Theory

comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new;

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on;

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Advertising and Integrated Brand Promotion

work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising;

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The Cerne Giant

Prehistoric war-god, seventeenth century marvel, or living monument? In 1996, a 'trial' was held in Cerne Abbas Village Hall to discuss the;

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Feminist Perspectives on Advertising

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality;

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Feminist Perspectives on Advertising

This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality;

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Guinness Book of Advertising

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness;

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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