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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Sensible Small Business Advertising

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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The Fall of PR & the Rise of Advertising

Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook;

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Advertising Today and Tomorrow

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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90 Days to Success Marketing and Advertising Your Small Business

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING;

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Impacts of Online Advertising on Business Performance

, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on;

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Commercial Advertising (Rle Advertising)

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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Persuasive Advertising for Entrepreneurs and Small Business Owners

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Commercial Advertising

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected;

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My Life in Advertising

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic;

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101 Ways to Advertise Your Business

small fortune in wasted advertising. From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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Advertising Media Planning

The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The;

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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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101 Ways to Advertise Your Business

. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one;

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