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Mindful International Advertising

differently than the audience in the domestic market. The cultural variance in audience interpretation limits the ad's persuasive power in foreign;

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Advertising and Market Power

relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on;

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Modern Advertising and the Market for Audience Attention

theory with historical narrative to explain market participants' ongoing quests to expand the reach of the market and to increase the efficiency;

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Modern Advertising and the Market for Audience Attention

theory with historical narrative to explain market participants' ongoing quests to expand the reach of the market and to increase the efficiency;

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Advertising, Culture & the Law

of consumer culture. Yet little of this literature has influenced legal theories and structures concerning the power of advertising. Advertising;

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Advertising on the Internet

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing;

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Vertical Cooperative Advertising in Supply Chain Management

pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it;

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50+ Marketing

income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and;

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Let's Think About the Power of Advertising

way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how;

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Planning for Power Advertising

students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the;

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Advertising, Consumption and Welfare Effects of Advertising

time series market-level data to estimate the effect of advertising and demographic variables on the market demand for beer. The theoretical;

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The Economics of Advertising

in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the;

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The Advertising Age Encyclopedia of Advertising

detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the;

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Mobile Advertising

A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Food Advertising and Childhood Obesity

children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market;

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Food Advertising and Childhood Obesity

children and concludes with a chapter dedicated to market research and children. Written for students and practitioners of marketing, market;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Digital Advertising

The United States is the world's largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend;

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Advertising to Children in China

becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points;

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Advertising in MENA Goes Digital

key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the;

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Advertising in MENA Goes Digital

key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the;

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Advertising, Promotion and Marketing Communications

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion;

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Computational Advertising

products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems;

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Computational Advertising

products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems;

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Advertising in Developing and Emerging Countries

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and;

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