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Mobile Advertising
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the maj;...
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Mobile Display Advertising. Chancen und Risiken von mobiler Werbung
Mobile Display Advertising. Chancen Und Risiken Von Mobiler Werbung is een boek van Michele Nemsow;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Mobile Video with Mobile IPv6
Increased reliance on mobile devices and streaming of video content are two of the most recent chang;...
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Social Communication in Advertising
Newly updated for the digital era, this classic textbook provides a comprehensive historical study o;...
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Social Communication in Advertising
Newly updated for the digital era, this classic textbook provides a comprehensive historical study o;...
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Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-;...
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Advertising, Promotion And New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-;...
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Mobile Marketing
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including ;...
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Targeted Advertising Technologies in the ICT Space
In recent years, the field of information and communication technology has started to change dramati;...
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Mobile Phone Cultures
What do we really know about mobile phone culture? This provocative and comprehensive collection exp;...
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Mobile Phone Cultures
What do we really know about mobile phone culture? This provocative and comprehensive collection exp;...
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Global Advertising in a Global Culture
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary dri;...
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Handbook of Research on Narrative Advertising
Narration can be conceptualized as conveying two or more events (or an event with a situation) that ;...
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Market Driven Political Advertising
Exploring the new era of political advertising beyond television and print, this book focuses on the;...
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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition
Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pea;...
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Emerging Perspectives on the Mobile Content Evolution
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies b;...
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
For courses in advertising. A study of integrated marketing communications taught through rea;...
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Native Advertising
Native advertising: paid-for media that looks and behaves like the content around it. It affects us ;...
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Personalized Digital Advertising
This is the first plain-English, 100% practical guide to supercharged digital advertising personaliz;...
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Mobile Marketing
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this pract;...
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Advertising in MENA Goes Digital
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical ;...
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Advertising in MENA Goes Digital
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical ;...
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Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective s;...
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