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Targeted Advertising Technologies in the ICT Space

opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author;

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Digital Technologies and African Societies

The integration and use of information and communication technologies (ICT) in African countries is increasingly observable in various;

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Business Models and ICT Technologies for the Fashion Supply Chain

Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference;

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Global Advertising in a Global Culture

builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly;

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Innovation Networks in Knowledgebased Firms Developing ICTbased Integrative Competences

mechanisms behind the processes that generate product and service innovation in ICT industries, such as search and advertising (Yahoo, Google), music;

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Ict in Marketing

) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their;

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Information Technology and Productivity Growth

trends to Europe and the US. The specific focus is on how differential investments in information and communication technologies (ICT) affected;

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ICT Innovations 2009

scientific action of the Macedonian Society on Information and Communication Technologies (ICT-ACT). It promotes the publication of scientific;

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Enhancing the Role of ICT in Doctoral Research Processes

Information communication technologies (ICT) have long been important in supporting doctoral study. Though ICTs have been integrated into;

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Digital Writing

and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and;

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E-Marketing

necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From;

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Using ICT in Inquiry-Based Science Education

This book analyzes the main Information and Communication Technologies (ICT) used in science education and the main theoretical approaches;

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Personalized Digital Advertising

, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every;

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Advertising, Commercial Spaces and the Urban

Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor;

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Information and Communication Technologies in Education, Research, and Industrial Applications

Technologies in Education, Research, and Industrial Applications, ICTERI 2018, held in Kyiv, Ukraine, in May 2018. The 14 revised full papers included;

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Stilelement oder Verschwendung? White Space Advertising auf dem Prufstand

Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Mar;...

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High-Tech Tots

of innovative strategies that optimize the interface between young children and ICT from a global perspective. Despite divergent perspectives, the;

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Brilliant Ideas for Using ICT in the Classroom

Brilliant Ideas for Using ICT in the Classroom is a totally practical, hands-on guide to using ICT in and around the classroom for all;

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Brilliant Ideas for Using ICT in the Classroom

technologies Mobile learning Supporting diverse student needs through technology. Brilliant Ideas for Using ICT in the Classroom puts equal emphasis on;

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Neuro-Rehabilitation with Brain Interface

of this book. The latest insights coming from neurophysiologists, neuropsychologists, ICT experts specialized in clinical data management and;

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Artificial Intelligence and Global Society

unrestrained use of digital technologies in automating processes is one of the prime advantages of the third industrial revolution. As a result, all;

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Role of ICT in Higher Education

, online technologies learning, tools for technology enhanced learning, distance education and learning, the effective use of ICT in management;

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ICT Adoption and Application in the Malaysian Public Sector

Information and Communication Technologies hold great potential in facilitating public services; however, one of the main problems;

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ICT and Language Learning

A discussion of Information and Communications Technologies (ICT) and language learning, aimed at researchers and practitioners in the;

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ICT and Language Learning

A discussion of Information and Communications Technologies (ICT) and language learning, aimed at researchers and practitioners in the;

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ICT, Cities, and Reaching Positive Peace

This book is the first attempt to explore the use and application of Information and Communication Technology (ICT) and related smart;

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