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Computational Advertising

in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background;

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Computational Advertising

in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background;

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Profit over Privacy

A deep dive into the political roots of advertising on the internet The contemporary internet's de facto business model is one;

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Profit over Privacy

A deep dive into the political roots of advertising on the internet The contemporary internet's de facto business model is one;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Routledge Handbook of Political Advertising

of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and;

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Secrets to Free Advertising on the Internet

-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds;

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Internet Advertising & Sales

during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for;

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Webvertising: The Ultimate Internet Advertising Guide

is really sure of how best to utilise the Internet for this purpose. It is clear that the costs, strategies and effectiveness of Internet marketing;

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Internet Applications in Euromarketing

Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet;

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Internet Applications in Euromarketing

Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet;

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101 Ways to Advertise Your Business

. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one;

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Advertising on the Internet

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing;

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Digital Advertising and Marketing Communication

understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Plunkett's Advertising & Branding Industry Almanac 2021

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from;

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Life After Google

advertising. What will tomorrow's Internet look like? In Life After Google, Gilder takes readers on a brilliant, rocketing journey into the very near;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising Management

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising;

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Smart Internet Surfing

Provides information about surfing the Internet, covering such topics as types of websites, spam, advertising, and staying safe.;

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Drink Talking

fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness;

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Advertising, Promotion, and New Media

offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and;

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Advertising, Promotion And New Media

offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and;

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Integrated Marketing Communications In Advertising And Promotion

integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic;

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Integrated Marketing Communications In Advertising And Promo

integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic;

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Interactive TV in the UK

of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out;

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Epica Book Twenty-Five

Not only does this title showcase work from all over Europe, it is also the only reference annual on European advertising that features;

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