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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding;

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Cases in Advertising Management

Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Strategic Advertising Management

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous;

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Cases in Advertising and Marketing Management

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management;

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Cases in Advertising and Marketing Management

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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Strategic Advertising Management

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Strategic Advertising Management

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;

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Handbook of Research on International Advertising

, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating;

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Kellogg on Advertising and Media

. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass;

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Handbook of Research on International Advertising

, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating;

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Advertising And The Mind Of The Consumer

from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management;

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The Blessings of Paid Advertising

to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets;

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Advertising and Promotion

linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and;

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Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a;

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Advertising Management

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights;...

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Planning for Power Advertising

principles that will help them in their future careers. And for professionals in areas related to advertising-such as media, event management and PR;

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Concise Encyclopedia of Advertising

television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising;

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Concise Encyclopedia of Advertising

television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis;

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The Fall of PR & the Rise of Advertising

Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook;

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