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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Badvertising

themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad;

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Google Advertising A-z

"Google Advertising A-Z" provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost;

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Ad Serving Technology

internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the ability to deliver and measure their ads;

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Seducing The Subconscious Emo Infl Adv

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the;

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Advertising and the Mind of the Consumer

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising;

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Truth in Advertising?

Congress in Minnesota. We show how the accuracy of political ad claims, the visuals and sound of ads, and ad tone (particularly negativity) are;

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Truth in Advertising?

Congress in Minnesota. We show how the accuracy of political ad claims, the visuals and sound of ads, and ad tone (particularly negativity) are;

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When Ads Work

sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall;

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When Ads Work

sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall;

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When Ads Work

author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than;

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Killer Facebook Ads

how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring;

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Effective Advertising

. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The;

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Effective Advertising

. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The;

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Effectiveness of Design Elements in Aesthetic Product Advertisement

impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad;

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Facebook Advertising For Dummies

* Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads * Shows you how to use Facebook Insights to;

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Ultimate Guide to Google Ads

lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens;

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Internet Advertising & Sales

Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more;

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Flash Advertising

worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad;

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Television and Political Advertising: Volume Ii

Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions;

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Facebook Advertising For Ecommerce

different business industries in e-commerce. With Facebook Advertising For E-commerce, you will learn how to create Facebook ads that generate sales;

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The Blessings of Paid Advertising

, How to find quality PPC advertising venues, How to find quality forums that accept Ads, Where to find cheap newsletter advertising;

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Making Ads Pay

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side;

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Making Ads Pay

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side;

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Ultimate Guide to Google Ad Words

the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive campaign from;

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An Old Folk Tale to German Cards - Fascinating Cards and Ads from the End of the 19th Century

had a picture on one side and an ad on the other. Sit back and enjoy these old time ads from the late 1800's.;

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Why It Sells

artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from;

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